WHO WE ARE

Fabio and Simona Palumbo, children of four generations of goldsmiths, started
a new story of Preziosi in which research and creativity make their Brand unique in its kind.
My Charm was born, in fact, from the dream of transforming into jewels the emotions, scents, sounds, images of the soul of every woman who wishes to celebrate her eternal feminine, her immutable essence.
Passion, love for beauty and great determination have led Fabio and Simona to create a company in constant growth and in perfect harmony between what traditional goldsmith art represents and innovation through new design technologies, for the creation of gold and precious stone jewelry, rigorously cared for in the smallest particulars and details.
The woman MY CHARM takes care of is elegant, charming, but minimal and chic at the same time. She loves changes, travel, art and feeling confident in what she wants to be in her deepest uniqueness.
The Brand currently has a network of over 150 points of sale covering the entire national territory, but since March 2022 the distribution has also opened up internationally with the ambitious goal of reaching a wider commercial network next year.
The registered office of My Charm is located in the heart of Naples, in the ancient Borgo Orefici, while the production site is located at the "Il Tarì" Goldsmith Centre.