MyCharm: the birth of a story
The MyCharm brand is the meeting of grace and refinement and embraces the ideal of those who desire a vital and essential jewel. Thanks to the meticulous research of materials and production methods, MyCharm offers its customers jewels perfect for every type of outfit, thus adding that personal touch that makes it unique and unrepeatable.
The Origins of MyCharm
The origins of the MyCharm world come from the dream of Fabio and Simona Palumbo, children of four generations of goldsmiths, who began a new story of Precious in which research and creativity merge.
From their original and innovative ideas, jewels have become true emotions, scents, sounds and images of the soul of every woman who wishes to celebrate her eternal femininity.
For You Everywhere
MyCharm currently has a network of over 150 points of sale covering the entire Italian national territory and since March 2022 the distribution has also opened up internationally.
MyCharm's registered office is located in the heart of Naples, in the ancient Borgo Orefici, while the production headquarters is located at the Centro Orafo Il Tarì.
MyCharm collections are dedicated to traveling souls, who love changes, art, elegance and essentiality. They are also dedicated to those who want to express themselves through beauty, their unique and bursting personality, but also with deep grace and femininity.
Made for Women
Femininity and elegance are the primordial and immutable essence that distinguish MyCharm, a true concentration of sensitivity, harmony and love for beauty.
In fact, the female figure plays a key role in the MyCharm universe, from the creation of the jewel to its wearing, the perfect moment to make a woman's hand the perfect base for every type of jewel.
The traditional goldsmith art and innovation of MyCharm present jewelry collections that highlight feminine qualities such as freedom, courage and determination through gold, silver, diamonds and precious stones, rigorously curated in the smallest details.
Unique jewelry for you
MyCharm jewelry collections are made with materials sourced only from controlled supply chains and crafted with the utmost attention by our goldsmiths.
The brand's design takes concrete shape by reinterpreting jewels in captivating emotions, vibrations, scents and resonances of the art of beauty.
Passion, love and great determination have led Fabio and Simona Palumbo to create a company in constant growth and in perfect harmony.